A concert poster
you can play.

Jack White concert poster doubles as a complete board game

Show copies sold out in Las Vegas and artist copies go on sale October 9

LAS VEGAS, October 7, 2026: Jack White’s official concert poster for his show at BleauLive Theater inside Fontainebleau Las Vegas on October 2, 2026, was designed by Matthew Jacobson as a playable board game to be “displayed on a wall. Played on a table.”

The 350 copies available for sale at the show sold out. In JACK WHITE: LAS VEGAS FRENZY, players race around record grooves to get White and his band to the stage before showtime.

Frenzy is a limited edition of 480 copies, including show, band and artist copies. Artist copies go on sale Friday, October 9, at noon Central (10 a.m. Pacific) for $150 plus shipping through Matthew Jacobson’s Magic Paper shop at https://magicpaper.bigcartel.com/.

The idea carried beyond the merch table. After the concert, Jacobson hosted Jack White Game Night at Fontainebleau’s Azul Lounge, where fans gathered around tables to learn and play the game. The poster became both a souvenir of the concert and the playing surface for a shared experience afterward.

The 18-by-24-inch poster, printed by Baker Prints, comes with a 52-card game deck, six wooden playing pieces, a custom wooden die, four additional mystery cards and a rulebook. The game deck combines 45 Jack White cards with seven Las Vegas cards; the mystery cards are separate from gameplay.

Designed for two to six players, Frenzy uses three record grooves marked 33⅓, 45 and 78 RPM as its paths. Song-inspired cards and connections between grooves change players’ progress as they race toward SHOWTIME.

Jacobson also worked with filmmaker Steve Delahoyde on a 1980s-style board-game commercial, now published on White’s official Instagram account. Jacobson wrote the spot; Delahoyde directed and edited it. The roughly 45-second commercial introduces the playable poster in the language of a vintage toy advertisement.

Frenzy continues Jacobson’s work inviting people to play with printed objects. Earlier projects include poster-sized playing cards for Jack White, playing cards for Spoon and a Cards Against Humanity poster accompanied by “The Jack Pack.” Jacobson co-wrote that set of game cards with Cards Against Humanity’s writers, and the company printed them. His concert posters have also incorporated magic tricks and scratch-off slot machines; one came with a free tattoo at the venue. Frenzy follows the invitation printed on its rulebook: “Display it on a wall. Play it on a table.”

About Matthew Jacobson

Matthew Jacobson is a Chicago-based designer and creative director who has designed concert posters for Jack White for 15 years. His background includes work as Head of Design for Jack White’s Third Man Records, as well as executive roles at advertising agencies. He collaborated with Cards Against Humanity on their Black Friday 2017 launch of Prongles, leading brand and web design. In 2022, he opened for Jack White in Las Vegas, performing magic before White took the stage. His concert-poster practice explores how printed objects can invite participation.

Instagram: @matthewjacobsonsmagicpaper

Media inquiries

Matthew Jacobson
mhjacobson@gmail.com